Case pricing, explained
Sourcing · September 8, 2026 · the Buying Desk
“Factory-direct” gets said a lot. What it actually changes is one line in the math: the distributor’s margin between the factory price and the price you pay. Take that line out and the unit cost drops; everything downstream, the case cost, the retail price and the profit per case, moves with it.
Every product page on ToysinBulk shows the four numbers you need side by side: the unit cost, the case count, the suggested retail and the margin that gives you. Multiply the unit cost by the case count and you have the case cost; multiply the retail by the case count and you have the case revenue. The difference is the profit per case, before you buy.
The number to watch is the profit per case, not the margin percentage. A case that holds a lower margin on a higher retail can put more money on the counter than a high-margin case of cheap units. Sort by the profit a case returns to your shelf, and let the percentage follow.
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