How to price toys for a 60% margin

Pricing · September 18, 2026 · the Buying Desk

Keystone, doubling the unit cost, is where most toy stores start and where most of them stop. It is the floor. Impulse toys, the items that sell on sight at the counter, will carry more than keystone because the customer is not comparing prices; they are choosing between this and nothing. That is where a 60% margin lives.

Every product page on ToysinBulk prints the unit cost, the suggested retail and the margin that gives you, so the arithmetic is done before you buy. Use it as a sorting tool: departments like Fidgets and Keychains hold their margin at the counter, while larger boxed toys tend to sit closer to keystone because the customer has seen them elsewhere.

Round to the price the customer expects, not the one the spreadsheet produces. A unit that lands at $2.83 sells at $2.99 or $3.49, not $2.83. Test the higher number first; it is easier to drop a price than to raise one, and the case count on the page tells you exactly how many units you have to learn with.

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